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How to Track Conversions and ROI from Google Ads Easily
Running Google Ads without knowing what your audience is doing after clicking your ad is like throwing money into the wind. You won’t know what’s working or what’s just wasting your budget. This is especially true for startups, growing companies, or local businesses that need every rupee to count.
But don’t worry—it’s not as complicated as it seems. With the help of a reliable PPC service provider in Noida, even small businesses can start tracking results like pros.
Let’s break down the process step by step in a way that’s easy to understand.
Step 1: Know What You Want to Track (Set Your Conversion Goals)
Before you even create an ad, ask yourself: What action do I want people to take after clicking this ad?
These actions are your conversion goals. They could include:
- Purchasing a product—This occurs when a website or online store user completes a purchase.
- Filling out a contact form—Visitor submission of details to request a callback, quote, or further information is categorised under form fills.
- Making a phone call—A user calls to engage directly after clicking on a click-to-call ad or button.
- Signing up for a newsletter—A subscription to receive your emails regularly, be they informational or promotional.
- Downloading an app or eBook—User involvement through downloading your offered mobile application or free online content advertised.
A top-tier PPC service in Noida will always start by helping you define your goal. Without this clarity, you won’t know what to track, let alone calculate ROI.
If you’re working with a professional PPC service in Noida, they’ll help you define these goals from the start. Without this clarity, it’s impossible to track what really matters.
Step 2: Use Google Ads Conversion Tracking to Monitor Actions
Google Ads offers built-in tools to track specific user actions after they click your ads. This helps you see exactly what’s working.
How to Set It Up:
- Go to your Google Ads dashboard.
- Click on Tools & Settings → Conversions.
- Select your goal type (Website, Phone Call, App, etc.).
- Follow the step-by-step guide to create the conversion.
- Place the tracking code (called a “tag”) on your website or app.
If this sounds technical, don’t worry. A top PPC service company in Noida can take care of all the setup and make sure everything works from day one.
Step 3: Connect Google Ads with Google Analytics
Want even deeper insights into what users do after clicking your ad? Linking your Google Ads with Google Analytics gives you a full picture of their behavior.
Here’s what you can learn:
- What pages they visit after clicking your ad
- How long they stay on your site
- Whether they explore more or leave immediately
- Where they drop off during checkout or form submission
Many advanced PPC marketing agencies in Noida even create custom dashboards that combine Google Ads and Analytics data for you, so you get all your performance details in one place.
Step 4: Calculate Your ROI from Google Ads
Tracking conversions is only part of the story—you also need to know whether your ads are profitable. This is where Return on Investment (ROI) comes in.
Here’s a simple formula:
ROI = (Revenue from Ads – Cost of Ads) ÷ Cost of Ads × 100
Example:
If you spent ₹10,000 on ads and made ₹30,000 in revenue:
ROI = (30,000 – 10,000) ÷ 10,000 × 100 = 200%
This means your ads are working well. But if the ROI is negative, it’s time to improve your ad strategy. The best PPC marketing company in Noida will use this data to adjust your ads for better returns.
Step 5: Don’t Ignore Micro-Conversions
Not all valuable actions are big ones like purchases. Sometimes, people take small steps that indicate interest. These are called micro-conversions.
Examples include:
- Downloading a price list or product brochure
- Adding products to the cart but not checking out
- Saving your page to bookmarks for later
Tracking these smaller actions helps you understand what users are interested in—even if they don’t convert right away. Good PPC experts in Noida set these as secondary goals to help your campaigns grow smarter over time.
Step 6: Regular Performance Check and Optimization
Tracking doesn’t stop once the campaign starts. To keep improving, you need to review and update your ads regularly.
Key things to review:
Keyword Performance
This shows whether the search terms (keywords) you’re targeting are bringing the right kind of people to your website. Good keyword performance means users are clicking your ad and taking action (like calling or buying). Poor-performing keywords waste your budget without conversions and need to be replaced or paused.
Ad Copy (Headlines & Descriptions)
Ad copy is the text people see in your ad—this includes your headline and description. It plays a huge role in whether users click your ad or ignore it. Testing different versions helps you find out which words attract more attention and drive more clicks or sales.
Budget and Bidding
This is about how much you’re spending daily and how much you’re willing to pay per click. Spending too little might mean your ads don’t show often, while overspending could exhaust your budget with poor results. Smart bidding ensures you’re getting the best value for every rupee spent.
Landing Page Performance
After someone clicks your ad, the page they land on (your landing page) must be convincing and easy to use. If the page is slow, confusing, or doesn’t match the ad promise, users will leave without converting. A high-performing landing page encourages users to take the next step—like calling, filling a form, or purchasing.
A reliable PPC service provider in Noida will usually give you monthly reports, performance insights, and advice on how to keep improving your campaigns.
Step 6: Regular Performance Check and Optimization
Tracking doesn’t stop once the campaign starts. To keep improving, you need to review and update your ads regularly.
Key things to review:
Keyword Performance
This shows whether the search terms (keywords) you’re targeting are bringing the right kind of people to your website. Good keyword performance means users are clicking your ad and taking action (like calling or buying). Poor-performing keywords waste your budget without conversions and need to be replaced or paused.
Ad Copy (Headlines & Descriptions)
Ad copy is the text people see in your ad—this includes your headline and description. It plays a huge role in whether users click your ad or ignore it. Testing different versions helps you find out which words attract more attention and drive more clicks or sales.
Budget and Bidding
This is about how much you’re spending daily and how much you’re willing to pay per click. Spending too little might mean your ads don’t show often, while overspending could exhaust your budget with poor results. Smart bidding ensures you’re getting the best value for every rupee spent.
Landing Page Performance
After someone clicks your ad, the page they land on (your landing page) must be convincing and easy to use. If the page is slow, confusing, or doesn’t match the ad promise, users will leave without converting. A high-performing landing page encourages users to take the next step—like calling, filling a form, or purchasing.
A reliable PPC service provider in Noida will usually give you monthly reports, performance insights, and advice on how to keep improving your campaigns.
Final Words: Smart Tracking Leads to Smart Results
Tracking Google Ads conversions and ROI doesn’t have to be overwhelming. When you break it down into simple steps, you’ll understand where your money is going and how it’s coming back.
The key is working with the right team. If your ads aren’t giving you the results you expect, a smart, experienced team like Promo Marketing Solution can help you get back on track.
Work with a PPC Team That Gets Results
At Promo Marketing Solution, we don’t just run ads—we build campaigns that drive real business growth. As a trusted PPC service provider in Noida, we help local businesses:
- Set up accurate user tracking systems
- Run ROI-driven ad campaigns
- Share real-time performance reports
Want to make your advertising budget work smarter, not harder?
Visit promomarketingsolution.com/ or contact us today to see how we can help you turn clicks into real business results.