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How to Use Hashtags on Instagram After the 2025 Update
Hashtags on Instagram have always helped small businesses, creators, and brands get attention. However, with the update that is set to roll out in 2025, the working of hashtags will change—although not drastically. If attracting visitors to your page and getting more people to find your content is your goal, learning how to use hashtags effectively has become more essential now than ever.
We hope this guide to Instagram hashtags in 2025 will be useful for you if you are a small business owner or a marketer working with a Noida-based social media marketing agency.
What Has Changed in the 2025 Hashtag Update for Instagram?
Has Instagram improved something that was already seemingly perfect? Indeed, there are now a few important changes to the effectiveness of hashtags in reaching audiences and finding:
- Increased emphasis has been placed on location-based posts.
Content that is location-tagged is now being given a boost by Instagram. If you are using the right hashtags, your content can appear in front of users who are physically close to your business.
- Hashtag Spamming Penalty
Your reach can now be lowered if you use too many useless or unplanned hashtags. Instagram now prefers a more focused or narrowed-down approach rather than a weaker one.
- Greater Engagement With Niche Hashtags
Has Instagram finally ditched the broad set of hashtags and begun using more specific hashtags? Instead of using broad hashtags like #love or #business, Instagram now focuses more on specific, topic-centric hashtags that were previously ignored.
Should you be working with a social media marketing agency in Noida, they would know exactly how to change their plans around these changes. But in case you’re doing it on your own, here is how to keep up.
How Many Hashtags to Use in 2025?
At first, clients used 30 hashtags for each post. Now, Instagram only recommends 5 to 10 relevant hashtags that best sum up the post.
Tip: Use broad, moderate, and niche hashtags.
For a café in Noida, it can be
- Broad: #Coffre
- Moderate: #CoffeeLoversIndia
- Niche: #NoidaCafeVibes
This is a technique recommended by the best social media marketing service providers in India to improve visibility on a national level as well as locally.
Where Should You Place the Hashtags?
In 2025, Instagram would prefer the hashtags to be included within the caption and not within the comments.
Put your samples in block captions rather than comments.
“Start your day with our signature espresso.
#NoidaCafe #CoffeeTime #EspressoLover”s
Adding the words directly into the caption, rather than the comments, allows the system to better understand your content.
How to Determine Hashtags Suitable for Your Brand
Use these steps to figure out hashtags you can use in your brand:
- Review Competitors: Observe what hashtags are used by competing businesses. If you’ve got a bakery in Noida, have a look at other bakeries and note down their best-performing hashtags.
- Use the search engine of the platform: look up a word and check what hashtags are provided with the number of followers.
- Combine Popular and General Hashtags: Popular hashtags provide instant traffic, while general ones remain useful for longer.
A social media marketing company in Noida often owns a database of key hashtags organized per industry. Working with experts is going to get you the best value for your effort.
Hashtag Tips Per Industry (For Small Enterprises)
For those controlling their companies’ social media pages directly, the following advice might help:
For fashion-related accounts
Recommended: NoidaFashion #EthnicWearIndia #SummerTrends2025
For fitness-related accounts
Recommended: NoidaFitness #WorkoutIndia #FitLifeGoals
For real estate
Recommended: Noida RealEstate #PropertyDealsIndia #DreamHomeNoida
Businesses often work with a Noida social media marketing agency as they can create personalized hashtag groups made for their industry to save time while maintaining high
standards of quality.
Things Not To Do When Using Hashtags In 2025
- Avoid using the same list of tags repetitively for every media content.
- Avoid using tags that have nothing to do with the topic at hand or are misleading.
- Avoid using restricted or spammy hashtags too much.
In 2025, Instagram’s system is more advanced. Making mistakes such as these can damage the reach of your post and, in severe situations, lead to the suspension of your account.
Due to this, a lot of brands now prefer working with a social media marketing agency in Noida. To manage their content and hashtags suitably, professionally, and correctly.
Why Local Hashtags Have Grown in Importance Now
Instagram prefers focusing on local content these days. So if you have a business in Noida, make sure to use these hashtags:
- #NoidaStartups
- #NoidaBusiness
- #ExploreNoida
- #NoidaDeals
These hashtags help your posts reach people who are geographically close to your business and are likely to engage with your business.
Most of the experienced social media marketing services in Noida have now started focusing more on local keyword research for hashtags. That is how they help their clients grow their businesses faster.
Final Thoughts
With the new Instagram system update for hashtags in 2025, the system is smarter but also more competitive. To scale your brand on the platform, you need to adopt a smart approach using hashtags smartly, following best practices, and staying attuned to changing trends.
Accomplishing everything on your own is an option, but working with a social media marketing company in Noida improves your effectiveness and the quality of your work. If you’d like assistance, contact the best social media marketing company in India and allow the experts to grow your brand.