Pricing Overview
Volume-based pricing across all four channels, with no long-term lock-in on standard plans. Compare channels below, then request a custom quote for your actual volume.
| Channel | Billing unit | Starting price | Best for |
|---|---|---|---|
| Bulk SMS | Per SMS segment (160 chars) | From ₹0.15* | OTP, transactional alerts, promotional campaigns |
| RCS Business Messaging | Per message | From ₹0.35* | Rich, branded messaging with fallback to SMS |
| WhatsApp Business API | Per conversation (24-hour window) | From ₹0.40* | Two-way support, notifications, commerce |
| Voice / IVR / OBD | Per minute | From ₹0.30* | Voice alerts, IVR surveys, voice OTP |
*Indicative starting rates. Actual pricing depends on monthly volume, destination operator, and message type (transactional vs. promotional). Request a custom quote for exact rates on your volume.
What affects your price
Monthly volume
Higher committed volumes unlock lower per-message/per-minute rates across all channels.
Message type
Transactional messages (OTP, alerts) and promotional campaigns are priced separately per DLT/TRAI regulations.
Destination & route
Domestic vs. international destinations, and operator-specific routing, affect per-unit cost.
Add-ons
Dedicated short codes, premium routes, and priority support are available as add-ons on top of standard plans.
Get a quote based on your real volume
Tell us your expected monthly volume and channel mix — we'll send a precise quote.