Many customers read their own language more easily than English. Unicode SMS lets you send messages in Hindi and other Indian scripts to any phone. As a bulk SMS service provider in India, PromoMarketingSolution helps you with every step.
Character limits
Because Unicode messages hold fewer characters, a regional-language message often splits into more parts. Each part is billed, so keep messages short.
| Encoding | Single SMS | Each part of a long SMS |
|---|---|---|
| English (GSM) | 160 characters | 153 characters |
| Unicode (Indian scripts) | 70 characters | 67 characters |
DLT templates in regional languages
Templates must be registered on DLT in the same language and script you will send. A Hindi message cannot be sent on an English template, even if the meaning is identical.
Tips
- Write in the script customers use, not transliterated English
- Avoid mixing English and Indian scripts — one Unicode character makes the whole message Unicode
- Test on common handsets before large sends
Frequently asked questions
Which languages are supported?
Any language that can be written in Unicode, including Hindi, Marathi, Bengali, Tamil, Telugu, Kannada, Malayalam, Gujarati, Punjabi and Odia.
Does Unicode SMS cost more?
The rate per SMS part is the same, but Unicode fits fewer characters per part, so a message may use more parts.