Reliable. Compliant. Scalable.
RCS Business Messaging in India – Verified, Rich & Interactive Messages
Upgrade SMS to rich, branded, interactive messages — in the phone's default messaging app, with no app download and automatic fallback to SMS.
- DLT-ready onboarding
- Real-time delivery reports
- No setup fee
Priority routes
Fast, direct delivery
Live reports
Status for every message
API + panel
No-code or full API
Human support
Real people, fast replies
What is RCS Business Messaging?
RCS stands for Rich Communication Services, the successor to SMS defined by the GSMA. On Android phones it powers chat features in Google Messages, the default messaging app on most Android devices sold in India. RCS Business Messaging (RBM) is the version for brands: it lets a business send messages that look and behave like a modern chat app, but arrive in the same inbox as SMS.
An RCS business message carries your brand name, logo and a verified badge, and can include high-resolution images, video, rich cards, swipeable carousels, suggested replies and action buttons such as 'Buy now', 'Call us', 'View location' or 'Add to calendar'. Recipients don't need to install anything or opt in to a third-party app.
Because RCS only works where the handset and network support it, every RCS campaign we send has automatic SMS fallback. Customers who can receive RCS get the rich version; everyone else gets a plain SMS, so no one is missed.
Compliant by design
TRAI & DPDP aligned
RCS vs SMS vs WhatsApp
| SMS | RCS | WhatsApp Business API | |
|---|---|---|---|
| Where it arrives | Default messaging app | Default messaging app | WhatsApp app |
| App or opt-in needed | No | No | WhatsApp installed, opt-in required |
| Brand identity | 6-character sender ID | Name, logo, verified badge | Display name, logo |
| Rich media & buttons | No | Yes – cards, carousels, buttons | Yes – media, buttons, lists |
| Read receipts | No | Yes | Yes |
| Reach | Every phone | Supported Android phones; SMS fallback for the rest | WhatsApp users |
| Two-way chat | Limited | Yes | Yes |
RCS message features
Verified sender
Your brand name, logo, colour and verified badge appear on every message, which helps customers trust it and reduces spoofing.
Rich cards
Combine an image or video, title, description and up to several buttons in one card.
Carousels
Let customers swipe through several products, offers or options in a single message.
Suggested replies & actions
Tap-to-reply chips and buttons that open a link, dial a number, show a map or add an event to the calendar.
Read receipts & analytics
See delivered, read and clicked events per message — more than SMS can tell you.
Automatic SMS fallback
Messages to phones without RCS are sent as SMS using your DLT-registered templates, from the same API call.
RCS use cases
Promotional campaigns
Product carousels with 'Shop now' buttons for sales, launches and festive offers.
Abandoned cart recovery
Show the exact items left in the cart with an image and a one-tap checkout link.
Order & delivery updates
Rich order confirmations with product images, tracking buttons and support shortcuts.
Travel & ticketing
Boarding passes, booking confirmations, seat upgrades and check-in reminders with map and calendar actions.
Banking & insurance
Verified-sender alerts that customers can trust, plus pre-approved offer cards with apply buttons.
Lead generation & surveys
Collect test-drive bookings, feedback and NPS answers with suggested-reply chips.
How RCS messages are delivered
- 1
You send one request
From our panel or API, send the rich message along with its SMS fallback text.
- 2
We check RCS capability
The platform checks whether the recipient's phone and network can receive RCS.
- 3
Rich or plain delivery
Capable phones receive the RCS message in Google Messages; others receive the SMS version.
- 4
Events come back
Delivered, read, clicked and reply events are reported in the dashboard and by webhook.
Setting up your RCS agent
Every brand sends RCS through an 'agent' — your verified sender profile. Google and operators verify the brand before the agent can message customers at scale, which is what makes RCS hard to spoof.
- 1
Brand details
Share your brand name, logo, banner image, colour, description, website, support phone and email.
- 2
Use case and sample messages
Describe what you'll send — promotional, transactional or both — and provide sample messages.
- 3
Verification
We submit the agent for brand verification and launch approval. You confirm ownership through a contact at your company.
- 4
Test and launch
Test on internal devices, then go live with campaigns and API traffic.
RCS pricing
RCS is billed per message, with different rates for basic text messages and rich messages, and for promotional and transactional traffic. Messages that fall back to SMS are billed at SMS rates. Rates fall with volume — see our pricing page or ask for a quote.
RCS best practices
- Lead with one strong image and a clear call-to-action button rather than a wall of text
- Keep carousels short — three to five cards is usually enough
- Write fallback SMS text that still makes sense on its own and fits your DLT template
- Use suggested replies to make it easy for customers to respond
- Measure read and click rates against your SMS baseline to prove the uplift
- Respect timing rules for promotional traffic and offer a clear opt-out
RCS Business Messaging guides
Retail, e-commerce, travel, BFSI and auto brands use RCS where a plain SMS feels too thin and WhatsApp opt-in is hard to get.
RCS Business Messaging FAQs
What is RCS Business Messaging?+
RCS Business Messaging lets brands send rich, verified messages — with logo, images, carousels and buttons — to the default messaging app on supported Android phones, with no app download required.
Does RCS work on iPhone in India?+
Support for RCS business messages on iPhone depends on Apple, the iOS version and the operator. Any recipient who can't receive the RCS message automatically gets the SMS fallback, so your message still arrives.
What happens if a phone doesn't support RCS?+
The message is automatically sent as an SMS using your fallback text and DLT-registered template. You don't need to make a second API call.
Do I need DLT registration for RCS?+
RCS agents are verified separately through Google and operators, but because fallback messages are SMS, you still need DLT-registered headers and templates for the fallback.
Is RCS better than SMS?+
For marketing and engagement, RCS usually performs better because it supports images, buttons, verified branding and read receipts. SMS still has universal reach, which is why RCS is sent with SMS fallback.
How long does RCS agent verification take?+
It depends on how quickly your brand details and verification contact are confirmed. We prepare the submission with you to avoid rejections.
Keep exploring
Turn your SMS into rich, branded messages
We'll verify your RCS agent, design your first rich campaign and set up SMS fallback.