Promotional SMS is how Indian businesses announce sales, launches and offers to large audiences. It reaches every phone, but it follows stricter rules than transactional SMS — get those right and campaigns land. As a bulk SMS service provider in India, PromoMarketingSolution helps you with every step.
Rules for promotional SMS in India
- Sent from a 6-digit numeric header registered on DLT
- Only between 10 AM and 9 PM
- Not delivered to numbers that have opted out of that category on DND
- Content must match a promotional template registered on DLT
- URLs and callback numbers in templates must be whitelisted
Running a campaign
Upload your contact list, pick the approved template, fill variables such as name or coupon code, and schedule. DND numbers are scrubbed automatically before sending, so you are only billed for messages that can be delivered.
After sending, reports show delivered, failed and pending messages, and click counts if you use tracked links.
Writing promotional SMS that convert
- Lead with the offer and your brand name in the first 40 characters
- Keep to one SMS segment (160 characters) where possible
- Use one clear call to action and one link
- Send in the language your customers read — Unicode SMS supports Indian scripts
- Test send times; late morning and early evening often work best
Frequently asked questions
Why are some numbers not receiving my promotional SMS?
Numbers that have registered DND preferences blocking promotional messages are filtered out by the operator. This is required by TRAI.
Can I use a brand name as sender ID for promotional SMS?
No. Promotional SMS uses a numeric header. Alphabetic headers such as your brand name are only for transactional and service messages.
What time can promotional SMS be sent?
Between 10 AM and 9 PM. Messages scheduled outside that window are held until it opens.