Business Messaging Pricing in India
Volume-based pricing across SMS, RCS, WhatsApp and voice, with no long-term lock-in on standard plans. Compare channels below, then request a custom quote for your actual volume.
| Channel | Billing unit | Starting price | Best for |
|---|---|---|---|
| Bulk SMS | Per SMS segment (160 chars) | From ₹0.15* | OTP, transactional alerts, promotional campaigns |
| RCS Business Messaging | Per message | From ₹0.35* | Rich, branded messaging with fallback to SMS |
| WhatsApp Business API | Per template message, by category + platform fee | See WhatsApp rates below | Two-way support, notifications, commerce |
| Voice / IVR / OBD | Per minute | From ₹0.30* | Voice alerts, IVR surveys, voice OTP |
*Indicative starting rates. Actual pricing depends on monthly volume, destination operator, and message type (transactional vs. promotional). Request a custom quote for exact rates on your volume.
WhatsApp Business API pricing
Meta has charged per delivered template message since 1 July 2025 (it used to charge per 24-hour conversation). The fee depends on the template category. Our platform fee for the inbox, API, chatbot and support is added per message and depends on your volume.
| Category | Used for | Meta fee (India) | PMS platform fee |
|---|---|---|---|
| Marketing | Offers, launches, cart reminders, re-engagement | ₹0.8631 / message | On quote |
| Utility | Order and delivery updates, account alerts | ₹0.1150 / message | On quote |
| Authentication | One-time passwords and login codes | ₹0.1150 / message | On quote |
Meta rates for India recipients as of 1 October 2026, excluding 18% GST. Meta revises rates periodically; see Meta's WhatsApp pricing page for the current card.
WhatsApp monthly cost calculator
- Meta fees
- ₹11,506.00
- Platform fee
- ₹0.00
- Estimated monthly total
- ₹11,506.00
Estimate of template-message fees only, excluding 18% GST. Replies inside the 24-hour customer service window are billed separately under Meta's current rules.
What affects your price
Monthly volume
Higher committed volumes unlock lower per-message/per-minute rates across all channels.
Message type
Transactional messages (OTP, alerts) and promotional campaigns are priced separately per DLT/TRAI regulations.
Destination & route
Domestic vs. international destinations, and operator-specific routing, affect per-unit cost.
Add-ons
Dedicated short codes, premium routes, and priority support are available as add-ons on top of standard plans.
Get a quote based on your real volume
Tell us your expected monthly volume and channel mix — we'll send a precise quote.