A short code is a 5- or 6-digit number customers can text, such as 56767. It is memorable, which makes it popular for large consumer campaigns — but in India it is expensive and takes time to arrange. As a bulk SMS service provider in India, PromoMarketingSolution helps you with every step.
How short codes are used
- Contests and voting on TV and radio
- Keyword campaigns on packaging and outdoor ads
- Information services such as balance or status checks
What's involved
Short codes are provisioned with each mobile operator, so setup involves operator agreements, approval time and monthly costs that are much higher than a long code. They make sense mainly for national brands with sustained campaign volume.
We can advise on short code options on request. For most businesses, a shared or dedicated long code, or a missed-call number, gives the same result at a fraction of the cost.
Frequently asked questions
Is a short code worth it for a small business?
Usually not. A long code or missed-call number gives customers an easy way to respond at much lower cost.